Your video budget is growing. Treatment start enquiries aren't rising with it.
No one has mapped your oncology video library against the actual patient journey. In 7 days, we build that map — sub-specialty by sub-specialty, funnel stage by funnel stage — and show you exactly where patients are dropping off to other centres.
Takes 30 seconds · No sales pitch · We reply in 24 hours
We'll map your full oncology video library against the patient journey and walk you through the exact gaps — free, in 7 days.
Prefer to talk first? Book a 20-min call →
Cancer centres don't have a shooting problem. They have a structure problem. Here's what's quietly broken inside your oncology video library.
The moment a patient hears "you have cancer", the research begins. Most centre YouTube channels point them at generic awareness content. They find their answers — and their clinic — somewhere else.
Oncology patients evaluate 3–4 hospitals before starting treatment. The centre they choose is the one they've already watched — procedure explainers, tumour board walk-throughs, survivor stories. Most centres have none of this at the decision stage.
Breast oncology might have 22 videos. Haematology has two. Nobody has counted. Nobody knows. The next shoot is commissioned without ever looking at what's already there — and the same gaps are missed, again.
If this sounds familiar — watch this.
Four artifacts your team uses to brief, kill, or reorder every oncology video shoot for the next 12 months.
Every oncology video across YouTube, web, Insta, WhatsApp — tagged by sub-specialty, stage, format, and performance.
Sub-specialty × journey-stage grid. Over-served, under-served, and silent — visible in one frame.
Ranked against patient volume, specialty revenue, and where prospects drop off. Your next 10 shoots, decided.
A working session with your marketing lead. We walk the oncology map, you walk away with a 12-month plan.
Each cell shows how many videos your centre has for that sub-specialty × patient-journey stage. Red = gap. Green = covered. This single view tells you exactly where to shoot next.
| Sub-specialty | Awareness | Trust Building | Decision | Post-Treatment |
|---|---|---|---|---|
| Breast Oncology | 14 | 8 | 3 | 0 |
| Colorectal / GI | 3 | 1 | 0 | 0 |
| Haematology | 0 | 0 | 0 | 0 |
| Head & Neck | 4 | 2 | 0 | 0 |
| + 4 more sub-specialties… | Full matrix delivered in your audit | |||
Five films from oncology — built for Manipal Hospitals. Watched in order, they walk a cancer patient from the moment of diagnosis through to life after treatment. This is what video as infrastructure looks like in production.
All five videos are live on the official Manipal Hospitals YouTube channel — produced by Qlarify Health.
We thought we knew where our coverage was thin. Turned out cardiology had 47 videos and nephrology had none — and nephrology was our second-largest specialty. Hard to argue with a grid in front of you.
Same budget, same agency. We just stopped pointing decision-stage patients at awareness-stage videos. The cost-per-lead numbers moved on their own after that.
Four of our planned shoots turned out to be duplicates of films we'd already made. Nobody had connected the dots. Cancelling them was the straightforward part — finding them was the work.
We audit 3 hospitals per month (manual process). Next available slot: May 2026.
7 days. Your full oncology library, mapped. The top 10 gaps, ranked. A 30-minute walkthrough with your team. Free.
After the audit, some cancer centres choose to work with us on production. Most find the map alone changes how they brief their agency. Either way — the audit is yours to keep.
3 audits/month. Next available slot: May 2026.